A definition like this, might be "a photo of something that has not yet been built", that is, something that doesn't exist yet and is still a project or an idea. But what does it mean? Infoarchitecture or "infografia 3d" as it is known in Spain, arises from the need to know more about the project, information that only plans cannot give. It is a more detailed and concise way to tell the client beforehand, how will the project be in the end, before it is completed, showing them the project or building through an absolutely realistic 3d image or video.
We don't really have a specific name for the job we do, there is too much confusion concerning this matter. Here in Spain we're usually call it "infógrafos", 3d designers or even 3D architects. For the rest of the world, as I have read on some websites, we are visual architects, archvisualizer (a new word born from mixing Architecture and Visualizer, the way the "infógrafos" are called outside) or, in conclusion, CG Artists (Computer generated graphics expert).
On the first place, the person or company interested in contacting us, asking for this kind of 3D images (also called Infografia 3d or renderings). Just to begin with the project, we will need information about it, in this case it usually consists of plans, outline specifications and materials provided by the client. With this information I can now virtually raise walls, floors, ceilings etc by means of the latest technology in 3d software.
It usually tends to be architects, builders, engineers, real estaters or developers, interior designers and the all, who firstly need to see how the object will look, but at the same time the image can be used as a complement to their project to show it to their clients or for real estate sale. Also anyone who has an idea or project and wants to display it as it would be in real life.
They are hired not only because you are already browsing your project before you start to build it and see how details and materials that you use are displayed, but they also are used to see if you like or not how your building will look like, so that you can make modifications on it, correct errors, so that you can make sure that what you are going to start to build is going to get the result you want and wish. In addition to that, in order to improve your real estate sale, to explain your design through images and help the purchaser before making a decision, to show it in public tender for your project being more complete than it is now.
There isn't a default price in our work, there isn't a list of already-established prices. Since our work is to visualize the object, which does not exist yet, whether a house, building, a piece of furniture or whatever, our prices always vary depending on the dimensions of the project, details they have, difficulty, as well as the number of 3D images or renderings required.

That's why before making a budget, we usually ask the concerned person for the plans of the project, to not only get an idea of the magnitude of it, but also to be able to make a rough estimation of the time that the work could take.
Yes, of course, not only can a project be shown by means of static 3d images, we can also make a 3d animation or a video presentation of it.

It implies that to all the process we've previously explained, we'd have to add the 3d animation process, give motion to those cameras we've used to make the stills, thus creating a virtual tour inside the project. It's a more laborious process requiring more time in production. It's used in projects of higher relevance to give more realism or life-like sensation than what a 3d static image shows.

Another way is through a virtual tour or visit in 360º. The process is similar to that in static 3d images, with the difference that on a panoramic rendering, everything on scene will be modelled and texturized to avoid blank spaces. This way mentioned the client can interact with the project, being able to shift from one side to another, as if they were inside the scene. It's a very attractive way to see or show your project, and I daresay it's even funny.

There is also another way to get an image of your building or project, the 3d floor plans, consisting of viewing all your home by a 3d section in perspective. The process being the same as in previous cases, regarding in this case we don't see images of every room separately, but we can overview all the building, with all details, in a single 3d image.

All these examples of architectural visualization, can be seen on my website.
This is another of the services we offer on our site. The 3d product is not strictly related with 3d architecture or "infografia 3d", we don't visualize buildings here, we visualize objects, homes or elements that are only a project or an idea. The process is the same that in 3d computer image creation for buildings, the object is modelled, texturized, illuminated and finally rendered to bring up the 3d image from it.

This mentioned, I mean we can make realist 3d images on furniture, industrial pieces, decoration objects, things or homes from daily life, or just an invention you have in mind and want to see how it is in reality and taking it for sale or exhibition before being produced. We can also make 3d videos or animations from these images.